Every bottle of Trebeshina natural mineral water will carry important messages for parents and the public at large. The message that will be printed and displayed on an estimated 25 million bottles of water is: Talk, play and read to your child.
The aim of this collaboration between Trebeshina and UNICEF is to inform Albanian parents about the importance of learning and development in the first three years of a child’s life. The campaign focuses on the wellbeing of young children. The messages will help parents, families, caregivers and even grandparents to pay attention to the importance of the first three years of a child.
We believe in the campaign “Talk, play and read to your child” as young children deserve the best start in life.
The issues of the program
There is scientific evidence, that investments in early learning opportunities for children bring the biggest returns, if they are directed to the neediest children. Research shows that 1 $ spent in the first three years of life, has a return of 7 $ in the long run, if spent for the youngest children, from disadvantaged communities.
Only 20% of Albanian parents are adequately informed on the importance of early learning and development. A survey conducted by UNICEF on “Child rearing practices” shows that about 60 % of parents say they play with their children using toys; but reading materials at homes were very scarce. 63 percent of respondents in some regions and suburbs of Tirana do not read to their children.
Albania has in recent year marketed a large number of books for young children. Books are a great investment, as they can be passed on to families with young children when your child outgrows them.
This is why UNICEF and Trebeshina are urging all parents, families, caregivers and even grandparents to pay attention to the importance of the first three years of a child. The stimulation of the brain through early learning activities is most important.
Babies are born ready to learn and make sense of their world.
The difference you can make is quite remarkable. Talk to your child, practice to tell stories, read children’s books with your child! Don’t wait for formal school or pre-school years. Your child deserves it.
The importance of the program
During the first three years of life children develop more rapidly than in the rest of their life.
Early childhood is the most critical phase of human development. It begins before birth, when a baby’s body and brain are being formed, continues through early infancy when key relationships are established and developmental milestones reached, and includes the preschool years and the transition into the early grades of schooling.
Why does early childhood development matter?
Numerous lines of research confirm every parent’s observation that this is a period of rapid physical and mental growth and change. Children learn to move, communicate, and interact with the world, and develop a sense of personal and cultural identity. Early childhood offers the greatest opportunities for positive human development, but is also the period when children are most at risk. Negative influences on a child’s development during early childhood can be irreversible.
What are the best ways to improve a child’s early development?
Positive interventions in early childhood work best when they bring together a variety of sectors including nutrition, health, education, and support for parents. Research conclusively demonstrates the impact of well-planned interventions.
Children who live in the most adverse circumstances can make the biggest gains in their intellectual, social, emotional, and physical progress if they have good nutrition, interaction, and relationships early in their lives and have access to high-quality early childhood development services.
These children are healthy and ready for school, finish more years of education, get better jobs, and live longer than their parents. Investing in early childhood programs for the most disadvantaged can break the intergenerational transmission of poverty.
Recognizing the importance of early childhood is also about respecting the rights of every young child, as enshrined in the United Nations Convention on the Rights of the Child. The convention requires families, communities, and states to provide appropriate support for young children’s development, while recognizing the diversity of cultural beliefs and practices that shape childhood. A positive early childhood is both every child’s entitlement and an investment in their—and our—future.
Tips for parents
Flit me fëmijën tënd
Kur lindin, bebet kanë filluar:
- Të njohin zërat e familjes
- Të komunikojnë çfarë u pëlqen e çfarë jo, nëpërmjet lëvizjeve e goditjeve
Bebet kanë lindur gati për të vazhduar të mësojnë dhe të kuptojnë botën e tyre. Ju vërtetë mund të bëni ndryshimin nëpërmjet disa hapave të vegjël.
Luaj me fëmijën tend
Bebet kanë filluar të eksplorojnë që në barkun e nënës. Loja është mënyra si bebet dhe fëmijët zbulojnë mënyrën si funksionon bota përreth tyre. Ju mund t’i ndihmoni shumë në këtë eksplorim të mrekullueshëm. Ja disa sugjerime si ta ndihmoni fëmijën tuaj të kuptojë botën përreth.
Lexo me fëmijën tend
Nuk është kurrë shumë herët për të lexuar me fëmijën tënd. Momenti i leximit mund të jetë një moment i qetë i zbulimit të botës sëbashku.
Per me shume keshilla ju lutemi shkarkoni materialin!